Theatres v/s OTT! What’s Your Choice?

In recent years, the entertainment industry has undergone a revolution, marked by the emergence of Over-The-Top (OTT) platforms such as Netflix, Amazon Prime, and Disney+, among others. These platforms have posed tough competition to traditional theatres and multiplexes, offering unique experiences to viewers. However, the ongoing pandemic has accelerated the trend of digital streaming, which has raised questions about the future of movie theatres.

Sprawling malls, where people would hang around and eagerly wait for the complete indulgence of entertainment, watching movies of their favourite actors and artists, the epitome of entertainment, where binging on favourite snacks and yummy popcorn is a norm and the atmosphere simply electric with excitement.

On one hand, OTT platforms provide a level of convenience that theatres cannot match. With OTT, viewers have access to a vast library of movies and TV shows that they can watch anytime, anywhere, and on any device. Moreover, they can pause, rewind, and watch at their own pace, without having to worry about interruptions or missing out on the story. One can forego certain seasons and skip to watch their choicest episodes on repeat. Among the preferred features, talk shows, podcasts and stand-up comedy shows are educative and entertaining.

On the other hand, the theatre experience is irreplaceable. From the big screen, immersive sound, and the collective experience of watching a movie with a roomful of enthusiasts and fans under one roof, theatres offer a unique ambience that cannot be replicated at home. The warm popcorn tubs and popcorn boxes and the excitement of watching a movie on the big screen make the theatre experience even more special and exclusive.

Multiplexes, in particular, have become a go-to destination for movie lovers, offering not just movies, but also food, gaming, and other activities packing the entire day with fun, for all age groups alike. Additionally, the big screen, state-of-the-art sound system, the 3-D and 4-D Max experience and comfortable seating make the viewing experience unforgettable. Sitting with a gang of friends and endless after-reviews of the movie while sharing the popcorn is unbeatable.

 There are several reasons why theatres are still a better option than OTT platforms.

Firstly, the theatre experience is immersive and unique. The big screen, high-quality sound, and the collective experience of watching a movie with other enthusiasts under one roof create an atmosphere that cannot be replicated at home. The theatre also provides a space where viewers can disconnect from the distractions of everyday life and fully engage with the movie.

Secondly, the theatre has a regulatory body, the censor board, which is responsible for checking whether the content of the movie is watchable or not. If the content is found to be offensive, the board will cut out those scenes. On the other hand, OTT content creators are known to use abusive language and glorify crime, which can hurt the sentiment of others. 

Thirdly, it is noteworthy that theatres have adapted to the digital age by offering online booking and other technological innovations, making the theatre experience more convenient for viewers. Meanwhile, OTT platforms have made efforts to offer facilities safety and in the comfort of homes. People can easily download their movies and shows and watch them while they relax.

However, whether at home or the theatre, one thing that can’t be missed is the popcorn. Bizznapop is the best popcorn kernel supplier for all your popcorn needs. As your popcorn partner, they offer high-quality popcorn raw material, popcorn machines, and a wide range of popcorn tubs and popcorn boxes to make your movie-watching experience even better. 

Whether you’re snacking on popcorn at home at the popcorn parties or enjoying it at the theatre, Bizznapop has got you covered. So, don’t miss out on the fun of snacking on delicious popcorn while enjoying your favourite movies and shows. Choose Bizznapop as your popcorn partner today.
In conclusion, the choice between OTT platforms and theatres depends on personal preferences and circumstances. While OTT offers convenience, theatres offer an immersive and collective experience that cannot be replicated at home. The rising OTT demand is a testament to the changing dynamics of the entertainment industry, but theatres remain an essential part of the movie-watching experience, and their unique offerings will continue to attract audiences for years to come.


Wondered about the post-Covid scenario of Single Screen Theatres? Find out

Covid has brought several changes in society, one of which is noticeable in the field of entertainment. The overall health of people has been greatly affected due to the changes caused in the health conditions or the scar left back in the minds of the afflicted ones.

Deprived of our usual urban spectacles, we are denied the spectacle of sprawling evening-lit streets, the hustle and bustle of overcrowded malls, the symphony of constant loud music in cafeterias, and the tantalizing aroma of vendors serving their scrumptious snacks. Once a bastion of regional and Bollywood movies, the single-screen theatre has fallen from grace in the wake of Covid, with plummeting sales reflecting a stark contrast in audience preference for the more glamorous multiplex experience, which is now the order of the day. No longer do we see the iconic imagery of single-screen theatres immortalized on the silver screen, as the glory days of this cinema style fade into the mists of time.

 As the leading popcorn supplier in Bangalore and South India, we empathize with the unique challenges that the post-Covid scenario has brought forth. The pandemic-induced apprehension has irrevocably altered the cinema landscape. Yet, we remain steadfast in our belief that the communal experience of watching movies on the big screen is an essential part of our culture. That is why we are committed to supporting both single-screen theatres and large multiplexes in providing the best possible experience for their customers, as we navigate the uncertain terrain of the new normal.

Despite having been around for more than 25 years, the majority of single-screen theatres have lost their cherished and devoted local patronage.

Now, post-Covid, the worst they can hope for in a 600-seat theatre is just over half full. Lockdowns were implemented during the outbreak for weeks on end. The entertainment industry experienced a never-before-seen decline as a result. Numerous smaller theatres and single-screen halls had to close their doors while the larger movie theatre companies managed to remain due to their ability to absorb the losses. The underwhelming box office performance of movies in 2021 and 2022 prevented many theatres from reopening.

Most firms nowadays have fewer than 10 permanent employees. They also have to spend extensively on high maintenance fees and overhead expenses like electricity. Even occasionally receive partial or delayed payments.

One grieved manager states that the condition will only improve if the local crowd moves out of their homes and out of their comfort zone of working from home. The cab drivers, workers, restaurant helpers, and masons all of these working classes

have faced heavy losses during Covid. Some of them have even lost their jobs and are barely able to meet ends. Movies are now a luxury for them. Amidst the bleakness of their current predicament, they yearn for a miracle to pierce through the clouds of despair, a shining silver lining to illuminate their path forward.

Let us take a moment amidst all these discussions to indulge in a bit of reimagining – what truly makes the movie-going experience the very best it can be?

One of the key components of the movie-going experience is, of course, the popcorn. As a popcorn kernel supplier, we pride ourselves on providing high-quality popcorn kernels that produce fluffy, delicious popcorn every time. Our kernels are available in a variety of sizes and quantities, making it easy for theatres of all sizes to order the amount they need.

In addition to popcorn kernels, we also offer a range of popcorn tubs and popcorn boxes to suit every need. Our popcorn tubs come in a variety of sizes, from small individual portions to large buckets for sharing, and can be customized with theatre branding or other promotional messages. Our popcorn boxes, meanwhile, offer a more traditional movie theatre look and feel, with classic red-and-white stripes and space for branding or advertising.

Of course, no popcorn experience is complete without the right seasoning. We offer a range of popcorn seasoning options, from classic butter and salt to more adventurous flavours like cheese, and even spicy. Whatever your customers’ tastes, we have a seasoning that will take their popcorn to the next level.

As the movie theatre industry navigates the post-Covid landscape, we are committed to supporting our customers and helping them provide the best possible experience for their audiences. Whether you’re a single-screen theatre looking to enhance your popcorn offerings or a new theatre looking for a reliable popcorn supplier, we’re here to help. Contact us today to learn more about our popcorn kernels and accessories supplies. 

With recent movies being released featuring some of the most popular actors, the moviegoers will be persuaded from deep within to whistle out loud and cheer for their favourite celebrities as their admirers. This is the only hope for the small-screen theatres to not only rank in income but also a few dozen can be expected to reopen on public demand. Our fingers are crossed for these legendary all-time landmarks.